Effective Date: 26 NOV 2024

My Trend Boutique (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website www.mytrendboutique.com (the “Website”), make a purchase, or interact with us in any other way.

By accessing or using our Website, you agree to the collection and use of your information in accordance with this Privacy Policy. If you do not agree with our practices, please do not use our Website.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, as well as information collected automatically when you interact with our Website.

a. Personal Information

Information you provide directly:

  • Contact Information: Name, email address, mailing address, phone number.
  • Account Information: Username and password when you create an account.
  • Payment Information: Credit card details, billing address (processed through secure payment gateways).
  • Purchase History: Details of products you have purchased from us.
  • Communication Records: Feedback, inquiries, or other communications you send to us.

b. Information Collected Automatically

Usage Data:

  • Device Information: IP address, browser type, operating system.
  • Browsing Information: Pages visited, time spent on the Website, links clicked.
  • Cookies and Similar Technologies: See our Cookie Policy for more details.

c. Information from Third Parties

We may receive information about you from other sources, such as social media platforms when you interact with our profiles.

2. How We Use Your Information

We use your personal information for various purposes, including:

  • Processing Transactions: To process and fulfill your orders, including sending emails to confirm your order status and shipment.
  • Account Management: To create and manage your account, including providing customer support.
  • Communication: To respond to your inquiries, send newsletters, promotional materials, and other information that may be of interest to you.
  • Personalization: To personalize your experience on our Website and present products and offers tailored to you.
  • Analytics: To analyze usage trends and improve our Website, products, and services.
  • Legal Obligations: To comply with applicable laws, regulations, and legal processes.

3. Sharing of Information

We may share your personal information in the following circumstances:

a. Service Providers

We may share information with third-party vendors and service providers who perform services on our behalf, such as:

  • Payment Processors
  • Shipping Companies
  • Email Service Providers
  • Marketing Agencies
  • Analytics Providers

These parties are contractually obligated to protect your information and use it only for the services they provide.

b. Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas).

c. Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the new owner.

d. Consent

We may share your information with third parties if you have given us your explicit consent to do so.

4. Your Choices and Rights

a. Access and Correction

You have the right to access and update your personal information. You can do this by logging into your account or contacting us at privacy@mytrendboutique.com.

b. Opt-Out of Marketing Communications

You may opt-out of receiving promotional emails from us by following the unsubscribe link in those emails or contacting us directly.

c. Do Not Track Signals

Our Website does not currently respond to “Do Not Track” signals. You can adjust your browser settings to block cookies or alert you when cookies are being sent.

d. California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA). Please see our CCPA Privacy Notice for more information.

e. European Economic Area (EEA) Residents

If you are located in the EEA, you have certain data protection rights under the General Data Protection Regulation (GDPR). Please contact us to exercise these rights.

5. Security of Your Information

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

  • Secure Socket Layer (SSL): We use SSL technology to encrypt data during transmission.
  • Restricted Access: Access to personal information is limited to authorized personnel.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

6. Retention of Data

We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with our legal obligations, resolve disputes, and enforce our agreements.

7. Children’s Privacy

Our Website is not intended for individuals under the age of 13. We do not knowingly collect or solicit personal information from children under 13. If you believe that we have inadvertently collected such information, please contact us immediately at privacy@mytrendboutique.com.

8. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to read the privacy policies of any linked websites you visit.

9. International Data Transfers

If you are accessing our Website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located. By using our services, you consent to this transfer.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will revise the “Effective Date” at the top of this policy and post the updated policy on this page. We encourage you to review this Privacy Policy periodically for any updates.

Ezoic Services

Ezoic Services
This website uses the services of Ezoic Inc. (“Ezoic”), including to manage third-party interest-based advertising. Ezoic may employ a variety of technologies on this website, including tools to serve content, display advertisements and enable advertising to visitors of this website, which may utilize first and third-party cookies.
A cookie is a small text file sent to your device by a web server that enables the website to remember information about your browsing activity. First-party cookies are created by the site you are visiting, while third-party cookies are set by domains other than the one you’re visiting. Ezoic and our partners may place third-party cookies, tags, beacons, pixels, and similar technologies to monitor interactions with advertisements and optimize ad targeting. Please note that disabling cookies may limit access to certain content and features on the website, and rejecting cookies does not eliminate advertisements but will result in non-personalized advertising. You can find more information about cookies and how to manage them here.
The following information may be collected, used, and stored in a cookie when serving personalized ads:

  • IP address
  • Operating system type and version
  • Device type
  • Language preferences
  • Web browser type
  • Email (in a hashed or encrypted form)

Ezoic and its partners may use this data in combination with information that has been independently collected to deliver targeted advertisements across various platforms and websites. Ezoic’s partners may also gather additional data, such as unique IDs, advertising IDs, geolocation data, usage data, device information, traffic data, referral sources, and interactions between users and websites or advertisements, to create audience segments for targeted advertising across different devices, browsers, and apps. You can find more information about interest-based advertising and how to manage them here.
You can view Ezoic’s privacy policy here, or for additional information about Ezoic’s advertising and other partners, you can view Ezoic’s advertising partners here.